Goalsetter: Invest & Bank

Goalsetter is a financial technology company that offers banking services through Webster Bank, N.A. and a prepaid debit card issued by Pathward, N.A. The company's goal is to provide financial literacy and money management skills to individuals of all ages, with a focus on families. Through the use of a debit card, parents can send money to their children's accounts, monitor their spending, and teach them smart spending and saving habits.

One unique aspect of Goalsetter is their use of memes and games to teach financial literacy. Their quizzes are designed for all family members and are mapped to national financial literacy standards. This allows individuals to learn about healthy money habits, financial language, and math skills in a fun and engaging way.

In addition to teaching financial literacy, Goalsetter also offers features for chores and allowance. Families can set up their own allowance rules and link their bank accounts to make weekly transfers to their children's accounts. This eliminates the need for IOUs and allows parents to easily manage their children's allowance.

The app also includes a savings and goal tracker, where kids and parents can set and track progress towards long-term financial goals. This feature encourages children to save for the future and allows families to contribute to these goals. Funds can be cashed out at any time, providing flexibility for changing plans.

Goalsetter prioritizes safety and security, using 128-bit encryption and not storing any personal information or moving money without authorization. In the event that a user wants to delete their data, they can contact the company for assistance. The app has also received several awards, including the FDIC Award in 2021 and recognition from JP Morgan Chase, Morgan Stanley, and the FinTech Innovation Lab. Overall, Goalsetter aims to provide accessible and educational financial services for all.